Let me be very clear about something!
I am not against eating healthy. Nor am I trying to promote the idea that we should only eat junk food. This is NOT the premise of IIFYM and not what I want your "take home" message to be today. Rather, I just want you to understand that what the world has taught us about fat loss, is utterly, and unequivocally WRONG!
See, eating "clean" or healthy food can certainly help you lose weight and burn fat, but there is no magical connection between ‘health food’ and weight loss. The connection comes from the reduction in calories and nothing else.
Something we all know about, but avoid like the plague.
What I am about to say is bound to upset a lot of people. Most of the so called nutritionist out there are more misguided than the clients they lead in to ignorant metabolism suppression.
Fat loss is 100% NOT about the foods you eat!
When it comes to food, the only place calories come from are the macronutrients. Nowhere else! If you eat too many calories, you will gain weight. No way around it.
Likewise, if you eat too few calories, you will lose weight. No way around that either!
How does it work then?
The key is knowing how many calories your body needs, based on your gender, age, height, weight, muscle mass, and energy levels. This number is called your TDEE.
Once we know your TDEE, we subtract a small amount of calories from that number, and split the remaining calories up in to macro nutrients that force your body to trigger immediate fat loss, while preserving muscle, and balancing your hormones to help fight off hunger while increasing mood, libido and energy levels.
In most cases our clients actually eat a lot more food than they think possible while losing weight, yet time and time again, we get thank you emails from people telling us that they are consistently burning upwards of 2 lbs of fat per week while eating MORE FOOD than they imagined!
And not just any food, but food they actually enjoy!
Remember, you can eat whatever you want... as long as It Fits Your Macros.
This is where we take a page out of the bodybuilding community.
Not everyone wants to have huge muscles or 6 pack abs, but the idea is the same whether you exercise or not. Fill your macros with the food you love and burn fat!
See, what bodybuilders have known for years is that everyone is different. We all have different bodies, different metabolisms, different muscle mass and a hundred other things that set us apart from everyone else on this planet. This is where IIFYM shines. Rather than telling your how many calories you need based on your gender or even based on your weight loss goals, it looks at every person individually and tells them, with a made up stat of 95% certainty how many calories to eat.
• IIFYM doesn’t care if you eat pizza, or chicken breast.
• IIFYM doesn’t shame you if you chose ice cream instead of oatmeal.
• Nor does IIFYM care how often you eat, or how many meals you eat in a day.