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If a diet is too complicated, you won't start,
If a diet is too restrictive, you won't finish
Give me 2 minutes of your time and I will blow your mind!
As Seen On
My name is Anthony Collova and I am the founder of IIFYM.com
Just so you have a better idea of who you are engaged with, this is a picture of me.
The pic on the left was me following a "clean" diet from a personal trainer.
It was the leanest I could to get with egg whites, canned tuna and rice cakes.
The pic on the right was taken 16 weeks after I gave up clean eating & started tracking macros with IIFYM
If you stick with me for just 2 minutes, you will learn the following:
-What macros and calories are and how to track them -How we calculate your unique macros based on your body and goals
-Why the food you eat does not make you fat
-How eating more food can crank your metabolism into overdrive
-How to lose your unwanted body fat and keep it off for good
-How to turbocharge your fat loss without eating crappy diet food
Ready to begin? Good! Since you clicked on the START HERE button, I am going to make 2 assumptions about you:
First, you are new to IIFYM and looking for some answers. Second, you found my site because you want to lose weight but you are tired of traditional diets that are super restrictive and hard to follow.
Let me assure you that you are in the right place.
See, there are 2 things I am really good at.
1. Helping people lose weight while eating the foods they love 2. Explaining complicated things in easy to understand terms
Lucky for you! My goal is to lay it all out for you so that you fully understand how you can force your body to trigger immediate fat loss while eating the foods you love.
This is basic foundation of IIFYM and is why so many people are getting such amazing results by simply tracking macros with feeling like they are dieting:
Let's keep it simple
If you are ready, I am going to show you exactly how simple burning fat with IIFYM actually is and how you call apply it to your life any time you like.
While some of this stuff you are about to discover might seem pretty basic, that is the point. IIFYM is simple by design.
The problem with fat loss is that people always make things more complicated than they need to be. I know I am guilty of it.
Moving forward I have one request from you Do your best to try to forget what you know about dieting.
-All the crap you've heard on the TV and radio. -All the bogus info the media reports about sugar, and gluten, fat and GMOs. -Just put all that stuff aside and try not to complicate things. Let's stick to the basics.
So then, what is IIFYM?
IIFYM is an acronym that is short for If It Fits Your Macros.
Macros are the four macronutrients that we get from food which include fat, protein, carbohydrates and alcohol.
When it comes to food, these macros are the only place calories come from.
Carbs - 4 calories per gram
Protein - 4 calories per gram
Fat - 9 calories per gram
Alcohol - 7 calories per gram
This is where things start to get fun
IIFYM works by looking at you as an individual and assigning you a daily allotment of macros based on your gender, age, weight, height, energy level and goals.
Your job is to track the food you eat and hit your macros using one of many simple to use apps or websites and POOF!!!
Your weight loss is guaranteed, regardless of what foods you use to fill your macros.
See, when you hit your macros, you automatically hit your goal calories and your body has no choice but to burn fat as fuel. Even if you hit your macros eating pizza.
Where most diets go wrong!
Traditional diet plans restrict our food choices to a handful of items we don't like and keep us from enjoying the foods we love.
On top of that, most diets require that you reduce carbs to insane levels or stop eating carbs at night.
Don't even get me started on the hours of cardio I used to do while trying to get in shape. Uhg..
How on earth is anyone supposed to adhere to a diet that requires us to be miserable? And then you tell me that it's not a diet, but a lifestyle?
Really? You want me to do this crap for the rest of my life?
Are you kidding me?
I don't know about you but coming home to a meal of 4 oz dry chicken breast and 8 almonds is not how I enjoy spending my days.
I want real food damn it!
Can you see yourself eating nothing but canned tuna and rice cakes for 10, 15 or 20 weeks? I know I can't..
Poor food choice selection is the #1 REASON people quit their diet or give up on their weight loss goals entirely.
The #2 REASON why people never lose weight is because of all the rules that traditional diets force you to follow.
If your diet is too complicated, you'll never start
If your diet is too restrictive, you'll never finish
Sure, it can work if you stick to it... but it also makes you want to toss in the towel and order a large deep dish pizza on the spot.
Thank God for IIFYM!
No longer are we forced to eat crap foods that only a rabbit or a bird would enjoy. Now we get to eat the stuff that we always eat normally but in different amounts.
You know the stuff.
The so called “dirty foods” we love to eat and are told to avoid:
- Pizza & wings
- French fries
- Fruit juice
- Ice cream
- Donuts - Sugar (yes)
BUT PIZZA MAKES YOU FAT!!
"Not so" says science!!!
Regardless if you like to eat pizza, or chicken breasts, IIFYM is based on science.
Science dictates that if you eat less calories than your body requires (while getting adequate protein, carbs, fat and fiber based on your goals and the energy needs of your body) you will lose weight at a steady and predictable rate.
(More details on this to come - Keep reading).
IIFYM makes fat loss that easy.
All you have to do is stay within your daily macros and the fat will start melting off!
It began with the idea that science, math and proven results should be the driving factor in developing a fat loss diet.
It seems kinda obvious, but this concept actually only started almost a decade ago when I created the first ever Macro Calculator and started working with clients to overcome their emotional and mental blocks around eating food to lose weight.
When I built this website, I set out to show people that they could burn fat, lose weight and build a healthier relationship without giving up the food they love. What happened next was something I could have never predicted!
Within a year of launchin I was getting over 20k visitors per day. People just like you that wanted to learn more about my revolutionary fat loss system.
As I type this out, my little blog has helped over 800k people lose weight and change their relationship with food. I am simply amazed.
They all did this without giving up the food they love, or forcing themselves to eat food they hate
Let me be very clear about something!
I am not against eating healthy. Nor am I trying to promote the idea that we should only eat junk food.
This is NOT the premise of IIFYM and not what I want your "take home" message to be today. Rather, I just want you to understand how dieting and fat loss really work.
Basically everything that the world has taught us about fat loss, is utterly, and unequivocally WRONG!
See, eating "clean" or healthy food can certainly help you lose weight and burn fat, but there is no magical connection between ‘health food’ and weight loss.
The connection comes from the reduction in calories and nothing else.
Yup, calories. Something we all know about, but avoid like the plague.
What I am about to say is bound to upset a lot of people. Most of the so called nutritionist out there are more misguided than the clients they lead in to ignorant metabolism suppression.
Not my clients though.. Look at all these awesome success stories:
THE FOODS YOU CHOOSE TO EAT DO NOT MAKE YOU FAT
Yup, fat loss is 100% NOT about the foods you eat!
Remember when I said that when it comes to food, the only place calories come from are the macros? I wasn't lying. Fat always has 9 calories per gram while carbs and protein always have 4. The math works out the same way whether your fat is from avocados, steak, canola oil or peanut butter.
How does it work then? The key is knowing how many calories your body needs, based on your individual body, energy level and gols. This number is called your TDEE and is the foundation of any solid fat loss program.
Once we know your TDEE, we reduce it by about 15-20% to force your body to use your fat as fuel. We then split the remaining calories up in to macro nutrients that are help preserve muscle while balancing your hormones and destroy hunger while increasing mood, libido and energy levels. What's not to love?
In most cases our clients actually eat a lot more food than they think possible while losing weight, yet time and time again, we get "thank you" emails from people telling us that they are consistently burning upwards of 2 lbs of fat per week while eating MORE FOOD than they ever imagined!
And not just any food, but food they actually enjoy eating.
Remember, you can eat whatever you want... as long as It Fits Your Macros.
This is where we take a page out of the bodybuilding community. Not everyone wants to have huge muscles or 6 pack abs, but the idea is the same whether you exercise or not. Fill your macros with the food you love and burn fat!
See, what bodybuilders have known for years is that everyone is different. We all have different bodies, different metabolisms, different muscle mass and a hundred other things that set us apart from everyone else on this planet.
This is where IIFYM shines
Rather than starving you, or limiting your food choices, we examine every person individually to create a fully customized program that best meets your needs based on your goals.
• IIFYM doesn’t care if you eat pizza, or chicken breast.
• IIFYM doesn’t shame you if you chose ice cream instead of oatmeal.
• Nor does IIFYM care how often you eat, or how many meals you eat in a day.
IIFYM Works 100% of the Time
For 100% of the People That Follow It
IIFYM has helped hundreds of thousands of people lose their stubborn body fat,
all without limiting them to the same boring diet foods that we all hate!
Though it was originally followed by bodybuilders in the fitness community, 80% of our clients are actually regular people that don't even go to the gym.
When I first launched IIFYM.com I set out to bring a new concept to the people that were always dieting, and suffering while preparing for bodybuilding shows.
As the website grew in popularity I started seeing a shift.
My average clients are actually regular people, just like you; people that are tired of diets that are too restrictive and not sustainable.
In fact, most people that practice IIFYM don’t have any ambition of being half naked on a stage or achieving ridiculously low body fat levels like bodybuilders do.
No Matter What Your Starting Point Is, IIFYM Is Guaranteed To Work For You!
IIFYM works for men, women, teens and seniors. It works for people wanting to shed weight in specific areas of their body and for those that want to build muscle. It helps anyone and everyone because it's based on science.
There are only 2 things you really need to do for IIFYM to work for you:
1. Know what your accurate macros are 2. Hit those macros every day eating the foods you love.
Once these two things are in place, you cannot fail!
After helping thousands of people lose weight,
I created a custom program at a great price
The Custom Macro Blueprint
Look, I love helping people get in shape. It is my job and I am damned good at it, but I recognize that not everyone can afford a full time nutrition coach.
Most coaches that do what I do charge between $500 to $1000 per month. Worth it, but expensive.
This is why I created the most affordable program I could devise. A science based approach that is build around the needs of the individual.
Not a cookie cutter program that restricts your food choices and makes dieting difficult, but rather a customized macro strategy created just for you that lets you eat whatever you want and helps improve your relationship with food.
Interested? Keep reading..
I give you all of my best stuff and hold nothing back!
-Customized Macros for your body and goals -Refeed macros with specific instructions -What to do if fat loss stalls (and what not to do) -Carb cycling instructions -An example meal plan -Exercise and cardio adjustments if needed -Plus so much more...
The techniques I expose are ones that other coaches charge thousands of dollars for, if they know them.
If you don't lose weight after 30 days of following the Custom Blueprint I will refund your money. All we ask is that you send us your 30 day log of constant macro tracking, with your weekly pics so we can verify you followed it. SIMPLE AS THAT!