Not so" says science!!!
Regardless if you like to eat pizza, or boiled chicken breasts, IIFYM is based on science. Not fad diets. Not gimmicks. Not voodoo.
Science dictates that if you eat less calories than your body requires (while getting adequate protein, carbs, fat and fiber based on your goals and the energy needs of your body) you will lose weight at a steady and predictable rate. (More details on this to come - Keep reading).
IIFYM makes fat loss that easy. All you have to do is stay within your daily macros and the fat will start melting off!
It began with the idea that science and math should be the driving factor in developing a fat loss diet. It seems kinda obvious, but this concept actually only started a few years ago when we created the first ever Macro Nutrient calculator and started working with clients to overcome their emotional and mental block around eating food to lose weight rather than starving themselves.
When we built this website, we set out to show people that they could burn fat, lose weight and build a healthier relationship with food while still eat the things they love. The very same foods they "think" lead them to become overweight are the same foods we have them eat to burn fat at an alarming rate!
Here are just a few people that used IIFYM to burn fat with the foods they love