Everything You Have Heard
About IIFYM Is 100% True

Stop Trying To Figure Out What You Can or Can’t Eat and Discover How The Foods You Already LOVE Can Help You Lose More Weight Than Ever Before
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What Is IIFYM?
You've probably already heard about IIFYM somewhere. It's one of the fastest growing trends in the dieting world today... but if you haven't yet then let me give you a quick breakdown.

IIFYM stands for “If It Fits Your Macros”. ‘Macro’ is short for Macro Nutrient, of which is broken down into 3 key groups* (plus one consideration):
1. Protein
2. Carbohydrates
3. Fat
Plus one consideration: *Fiber
*Fiber is one of the components of the carbohydrate macro nutrient just like sugar and sugar alcohols. For fat loss purposes, fiber intake helps keep us full, slows the digestion of sugar (and thus helps with blood sugar and when tracked, helps ensure that we get plenty of veggies in our diet which is why we track it.
*Alcohol is the 4th macro nutrient but we do not give ourselves an allotment each day for it. 

This is where most diets go wrong!
Traditional diet plans restrict our everyday activities and force us to not only give up things we love, but to start eating foods we hate. How on earth are we supposed to adhere to a diet that requires us to be miserable!?! And you want me to turn this in to a lifestyle!?!

These 'set up to fail' diets usually require us to eat ‘clean’ foods, and there are tons of them out there like boiled chicken... broccoli... steamed white fish... steamed vegetables... rice cakes... all equally flavorless and mundane. 

I am sure you can see how eating these things day after day, week after week for months on end would get extremely boring. Poor food choice selection is the NUMBER 1 REASON people quit their diet or give up on their weight loss goals entirely. How can anyone be expected to adhere to something so bland?

Sure, it can work if you stick to it... but it also makes you want to shoot yourself... 

Thank God for IIFYM!

No longer are we forced to eat crap foods that only a rabbit or a bird would enjoy. Now we get to eat the stuff that we always eat normally (within reason).. 
You know the stuff. 

The so called “dirty foods”. All the foods we love to eat and are told to avoid:

- Bread
- Fast food
- Fried chicken
- Pizza & wings
- French fries
- Cheesecake
- Ice cream
- Candy
- Cookies
- Tacos
- Cake & pies
- Donuts
- Sugar
iifym bad ass food
Not so" says science!!!
Regardless if you like to eat pizza, or boiled chicken breasts, IIFYM is based on science. Not fad diets. Not gimmicks. Not voodoo.

Science dictates that if you eat less calories than your body requires (while getting adequate protein, carbs, fat and fiber based on your goals and the energy needs of your body) you will lose weight at a steady and predictable rate. (More details on this to come - Keep reading).

IIFYM makes fat loss that easy. All you have to do is stay within your daily macros and the fat will start melting off!

It began with the idea that science and math should be the driving factor in developing a fat loss diet. It seems kinda obvious, but this concept actually only started a few years ago when we created the first ever Macro Nutrient calculator and started working with clients to overcome their emotional and mental block around eating food to lose weight rather than starving themselves.

When we built this website, we set out to show people that they could burn fat, lose weight and build a healthier relationship with food while still eat the things they love. The very same foods they "think" lead them to become overweight are the same foods we have them eat to burn fat at an alarming rate!

Here are just a few people that used IIFYM to burn fat with the foods they love

Let me be very clear about something!
I am not against eating healthy. Nor am I trying to promote the idea that we should only eat junk food. This is NOT the premise of IIFYM and not what I want your "take home" message to be today. Rather, I just want you to understand that what the world has taught us about fat loss, is utterly, and unequivocally WRONG!

See, eating "clean" or healthy food can certainly help you lose weight and burn fat, but there is no magical connection between ‘health food’ and weight loss. The connection comes from the reduction in calories and nothing else. 

Yup, calories. 
Something we all know about, but avoid like the plague. 

What I am about to say is bound to upset a lot of people. Most of the so called nutritionist out there are more misguided than the clients they lead in to ignorant metabolism suppression. 

Fat loss is 100% NOT about the foods you eat!
When it comes to food, the only place calories come from are the macronutrients. Nowhere else! If you eat too many calories, you will gain weight. No way around it.
Likewise, if you eat too few calories, you will lose weight. No way around that either!

How does it work then?
The key is knowing how many calories your body needs, based on your gender, age, height, weight, muscle mass, and energy levels. This number is called your TDEE. 
Once we know your TDEE, we subtract a small amount of calories from that number, and split the remaining calories up in to macro nutrients that force your body to trigger immediate fat loss, while preserving muscle, and balancing your hormones to help fight off hunger while increasing mood, libido and energy levels.

In most cases our clients actually eat a lot more food than they think possible while losing weight, yet time and time again, we get thank you emails from people telling us that they are consistently burning upwards of 2 lbs of fat per week while eating MORE FOOD than they imagined!

And not just any food, but food they actually enjoy!
Remember, you can eat whatever you want... as long as It Fits Your Macros.

This is where we take a page out of the bodybuilding community.
Not everyone wants to have huge muscles or 6 pack abs, but the idea is the same whether you exercise or not. Fill your macros with the food you love and burn fat!

See, what bodybuilders have known for years is that everyone is different. We all have different bodies, different metabolisms, different muscle mass and a hundred other things that set us apart from everyone else on this planet. This is where IIFYM shines. Rather than telling your how many calories you need based on your gender or even based on your weight loss goals, it looks at every person individually and tells them, with a made up stat of 95% certainty how many calories to eat.

• IIFYM doesn’t care if you eat pizza, or chicken breast.
• IIFYM doesn’t shame you if you chose ice cream instead of oatmeal.
• Nor does IIFYM care how often you eat, or how many meals you eat in a day.

IIFYM Works 100% of the Time 
For 100% of the People That Follow It
Eat the foods you love, stay within your own personal macro nutrient range and burn fat without the hunger, cravings and pain that comes with fat loss dieting!
Notice I did not say “starve your self, and then enjoy one slice of pizza per week”.
This is because IIFYM is based on Science. Not hype and voodoo. A 15% reduction in calories is all that is needed to make your body a fat burning furnace, with 20% being ideal for most people to really get things cranked up.

There is more to it but it really is quite simple:
1. Know how many calories your body burns in an average day (your TDEE)
2. Subtract 15-20% less calories from that number
3. Split those calories up between fat, protein and carbohydrates (with adequate fiber and water intake) in an specific way that preserves muscle, encourages fat loss, and optimizes hormones, while launching mood and energy levels through the roof!

This is all that it takes for you to burn fat at an alarming and predictable rate. It works 100% of the time for 100% of our clients, and it is guaranteed to work for you too!

Within just two years of it's introduction, the IIFYM system and success stories spread like wildfire. People were losing weight without the typical suffering that goes along with dieting because it doesn’t involve starving yourself or doubling your efforts at the gym. 
IIFYM Can Give You A Healthy Relationship 
With Food, While Encouraging Rapid Fat Loss

IIFYM has helped hundreds of thousands of people lose millions of pounds of stubborn body fat, all without limiting them to the same boring diet foods we all hate!

Though it was originally followed by bodybuilders in the fitness community, 80% of our clients are actually regular people that don't even go to the gym.

When we first launched IIFYM.com we set out to bring a new concept to the people that were always dieting, and suffering while preparing for bodybuilding shows. As our website grew in popularity we started seeing a shift. Our average clients are actually regular people, just like you; people that are tired of diets that are too restrictive and not sustainable.

In fact, most people that practice IIFYM don’t have any ambition of being half naked on a stage or achieving ridiculously low body fat levels like bodybuilders do. Most of our clients hardly work out and STILL lose around 1-2 lbs per week of fat while not restricting our food choices!
No Matter What Your Starting Point Is, IIFYM Is Guaranteed To Work For You!
IIFYM works for men, women, teens and seniors. It works for people wanting to shed weight in specific areas of their body and for those that want to build muscle. It helps anyone and everyone because it's based on science. All you have to do is know your macros, and hit them eating the foods you love. 

Once these two things are in place, you cannot fail!

If you want to start with IIFYM, you need a custom plan based on your goals and needs

Understanding Macros and even calculating your own macros using the IIFYM Calculator™ is great - but if you really want to get started with IIFYM you need to get a customized Macro Plan that is designed specifically for you and your goals.
The IIFYM Macro Blueprint™ is a fully customized program designed specifically to fit your unique weight loss needs and it is guaranteed to work

To be clear, the Custom IIFYM Macro Blueprint™ is unlike any program you have every seen. It is a 100% customized, macro driven program created for you and you alone!

We take all the guess work and confusion out of IIFYM.
Most of our clients drop 3-4 lbs their first week, then a stead 1.5-3 lbs per week of fat loss after that, all while eating the foods they love!

All you have to do is follow the plan we provide you.
No two blueprints are alike because it is purely based on your body type, activity levels, diet history and your personal goals, which is what makes it so effective. We look at about 25 different variables that define your specific macros.

Once we calculate your personal and custom fat loss macros, we draw up a very easy to read, simple to follow blueprint that has your name on it.

What’s more, your Custom IIFYM Macro Blueprint™ gives you everything you need to start burning fat IMMEDIATELY, and leads you all the way to the very end of your fat loss journey. Whether you are trying to lose 10 lbs or 150 lbs, we provide you with everything you need for the entire stretch.

Our IIFYM coaches will provide you with EVERYTHING you need to lose weight while eating all the foods you love - and we do it at a fraction of the cost. No games, no guesswork, no waiting around.
If you find yourself confused about fat loss and don’t want to spend hundreds of dollars to hire a diet coach - but you could use an easy-to-follow guide, then The IIFYM Blueprint™ is perfect for you!

Unlike other programs that want to keep you on the hook for months (or years) on end, we actually WANT you to succeed and reach your goals, and we want empower you to do it without paying for it over and over again. 

That is why our Macro Blueprint comes with everything you need to to reach your goal. From start to finish, every detail is covered. Every question answered. Every aspect of IIFYM, addressed. It teaches you exactly what to do, and how to do it in very simple and easy to follow terms. We leave nothing to chance!

And most importantly, it is inexpensive. Some coaches charge $400 for a package that doesn't even come close to this plan!
Are you ready to take out the guesswork and have an expert do the it for you? 
If you answered yes, then act now and our certified IIFYM coaches will deliver your very own 100% customized IIFYM Macro Blueprint™ to your inbox in 3 to 5 business days. You will receive:

Customized Macros Specific to you and you alone!

Using 25 bits of information, our IIFYM coaches create your custom macro profile and provide you with super simple, yet ridiculously comprehensive program to follow based on your fat loss or muscle building goals. We usually give our clients more food that they expect to trigger immediate fat loss. This helps to reduce hunger and cravings while burning fat and preserving muscle!

Example Meal Plan With Macros

If you are like many of our clients, you might not be sure what foods to eat. No worries! We put an example meal plan in every Custom Macro Blueprint so that you can get a better idea of what an average day of IIFYM eating looks like. While our Blueprint is not a custom meal plan, this is a great start! It lets you know what other clients are eating so that you can get a feel for it yourself!

Cardio Adjustments & Training Tips

Not everyone needs workout or cardio advice, but when we see room for improvement, we offer suggestions. In some cases we add cardio, but most often we actually reduce it. Every client is different and requires their own unique approach to cardio which is another reason so many people love our Blueprint. Everything is custom!

A Step-by-Step Action Plan Based on Your Goals

Every single step to reach your goal is laid out, providing you with an incredibly detailed guide. We have spent YEARS perfecting this strategy and bringing you the ultimate program that answers any and every question you have about tracking macros!

Refeed Macros & Strategy Instructions

Refeeds are such an important part of this customized program that we gave them their own section. While some coaches give you a cheat meal every week, we layout a very precise refeed strategy with your own custom refeed macros to help turbo charge fat loss, ramp up your metabolism & keep your head in the game! 

Carb Cycling Instructions

We like to keep things simple and give our clients the same macros on exercise and rest days, but some people just can't help messing with things. If you are the kind of person that likes to tinker with stuff, you will love our carb cycling approach. We give you complete instructions on how to adjust your carbs so that should you want to do carb cycling, your macros add up correctly every time!
Get Started Today For - Just $67

Get Your Custom Macro Blueprint Risk Free! 

If you don't lose weight after 30 days of following the Custom Blueprint that we create for you while still enjoying the foods you love, we will provide you with a full refund. All we ask is that you show us a your 30 day log of constant macro tracking, with before and after pics so we can verify you followed it. SIMPLE AS THAT!
Get Started Today For - Just $67
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